March 2009
Dispelling the Incentive-Only Advertising Strategy
By taking a look at weekly shopping activity, our recommendation is consistent presence on in-market websites is relevant for all tiers of automotive advertisers.
BT: Thinking Beyond the Recession
Jeff Hirsch’s prediction at the recent Omma Behavioral conference was no doubt meant to be - as it was — provocative. With that in mind, I asked a few industry veterans for their follow-up reactions.
Why Market to GenY?
The last of the estimated 80 million young adults categorized as Generation Y has reached adolescence and companies are being dealt an opportunity like never before.
Google & BT - Finally Moving the Industry Forward
With Google entering the BT fray, the industry inherits some long-awaited credibility to an area that has been muddied by lack of standardization.
In-Market Shopping Trends
Online in-market shopping holds steady early in 2009 while sales drop to alarmingly low levels; the question is when will this early activity pay off in vehicle sales?