February 2009
Whose Audience Is It Anyway?
Recent changes in an attempt to reach the most lucrative audience are proving to not have the intended effects. Who has the most valuable audience for car manufacturers and dealers?
2009 10Best Cars
Once again, we catalog the best antidotes for the automotive blahs.
BT The Right Way — Part I of II
To maximize full potential the optimal approach is to find the right audience and target that audience through contextual and behavioral means.
In-Market Shopping Trends - Auto Industry Off to a Slow Start in 2009
No matter how hopeful we were of seeing new growth in vehicle sales and consumer confidence, we knew it was too good to be true.