April 2009 - Green Issue
Maximizing Automotive In-Market Targeting
Auto brands experience dramatic increase in ad campaign effectiveness when Contextual and Behavioral Targeting are combined.
Auto Engineers See Slow Road to Green Car Future
The theme of this year’s annual meeting of automotive engineers was “Racing to Green Mobility.” The message was that government-supported advanced auto technology will allow US drivers to continue driving fast large vehicles without any compromise.
iMedia Driving Interactive 2009: Highlights
This year’s iMedia Driving Interactive was a great success for all involved. The interesting mix of content and presentations brought a crowd of approximately 100 attendees from the OEMs, Regional Dealer Associations, Dealer Groups and their agencies.
In-Market Shopping Trends
Vehicle pricing and incentives have reached levels of guarantees like none we’ve ever seen. So, how is this affecting the way consumers are researching online?