Jumpstart #1 on comScore

By Jumpstart's Strategic Insights Group

In the month of November, Jumpstart Automotive Media ranked highest in terms of Unique Visitors across competitive automotive research websites for the second consecutive month, and second only to e-commerce site, eBay Motors (not shown in Chart below).  The automotive resources category saw a 2% increase in unique visitors from October to November, while most of the top ten sites saw decreases in traffic ranging from 2% – 13%.  Jumpstart publisher websites saw more average daily visitors and total visits over the course of the month than Edmunds.com, Yahoo! Autos and KBB.com.

Chart: comScore MediaMetrix, November, 2008
Automotive Research Websites *

Total Unique Visitors (000)Average Daily Visitors (000)Total Minutes (MM)Total Pages Viewed (MM)Total Visits (000)Average Minutes per VisitAverage Visits per Visitor
Total Internet : Total Audience190,775119,164318,847464,78210,601,42630.155.6
Automotive Resources42,4934,3421,1601,939137,7278.43.2
Jumpstart Automotive5,42326838918,8104.31.6
EDMUNDS.COM* 5,341 236 24 35 7,569 3.2 1.4
Yahoo! Autos 5,201 250 39 53 7,846 5.0 1.5
KBB.COM 5,066 252 64 167 8,671 7.4 1.7
AOL Auto 5,062 275 24 35 8,877 2.7 1.8
CARS.COM 4,845 276 71 128 9,442 7.5 1.9
AutoTrader 4,474 300 127 193 11,222 11.3 2.5
MSN Autos 3,971 200 29 46 6,492 4.5 1.6
Source Interlink Media Automotive Network 3,923 175 19 34 5,626 3.4 1.4
VerticalScope Automotive Group 1,675 86 14 19 2,940 4.7 1.8
* Note: Automotive Research Category as custom-defined by Jumpstart Automotive Media

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