In-Market Shopping Trends

By Jumpstart's Strategic Insight Group

Highly Researched Brands Across Jumpstart Publisher Websites.

During the month of October, Jumpstart audiences heavily viewed domestic brands, Chevrolet and Ford.  Chevrolet has held the highest percent of unique shoppers across Jumpstart sites from January through October of the current year, however they fall well behind Honda, Toyota and Mazda in consumer leads submitted on Jumpstart sites.  Toyota is the runaway leader in share of U.S. vehicle sales during October, as reported by Automotive News Data Center.



Leading Vehicle Models Causing Hype in October

Honda is the runaway leader when it comes to leads submitted on Jumpstart sites, with the Fit, CR-V and Civic leading the way. During the months of September and October especially, the Fit has received a lot of press from publishers CarandDriver.com, RoadandTrack.com, JDPower.com/Autos and US News Rankings and Reviews, driving consumers to view the vehicle more than in previous months of 2008.  The Toyota Camry and Corolla remain leaders in share of vehicle sales in the U.S. with the Honda Civic following behind.



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